Interactive app produced for Subway Sandwiches.
Concept: When best friends Chris and Alex are trapped in a time loop, multiple versions of themselves wreak havoc around the globe. The friends turn to SUBWAY® in their struggle to reestablish order in the world.
As the interactive writer/director, I scripted and directed nine comedic video shorts and developed a parody Android app, "LoopBr8ker!" to tie into the 3-part web-series.
Playing off the narrative theme and the popularity of self-help apps in 2012, LoopBr8kr! prompted users to shake their phone to "shake up your loop", providing tongue-in-cheek self-help messaging and over-the-top Sandwich-pushing.
Wrote and directed narrative video content, developed app in PhoneGap for Android.
Behind the scenes: https://vimeo.com/51701076